Barber Harp Hair Style Way to Attract Afro Clients to Your Barbershop

Way to Attract Afro Clients to Your Barbershop


Jay Owen of Cutty Sharp Barbers has made it his goal to target and serve customers with Afro and double heritage hair types in his hair salon. Here’s how he did it.

Content

Social media has played a huge role in the acquisition of our clients of black and mixed heritage. I always make sure to show haircuts on Afro and Dual Heritage hair and promote my expertise on our social accounts. I used to post two or three photos a day, but I quickly discovered that this was not sustainable! My clients are models and getting the right lighting and captions takes a long time. Now I am dripping content from the stream throughout the week.

Be open to conversation

During the Black Lives Matter opposites in the summer of 2020, the conversations we had in the store were revealing, powerful and awesome. We watched the video footage of George Floyd being unlawfully finished in the barber shop, and we were all very moved by it. I had a few clients who were really interested in the steps, and some clients wanted to talk about it Sitting in the chair. I never interrupted the conversation.

Plant roots

My father taught me the basics of my hairstyle and he said“ “It’s about planting a seed. What comes from a seed? Roots. As long as they put down roots, they build their status and can grow.”I take this Analogy with me in business. The roots of my business are buried in the community.

Include all hair types

I believe that if you are a hairdresser, you should cut all types of hair. In my training, I set myself the goal of filling the gaps in knowledge. I am caucasian and I had no experience in cutting and styling non-European hair, so I wanted to improve my skills.

The power of evaluations

My Google reviews are second to none and have really helped to gain confidence. I find that if I give someone a good haircut, they will tell five of their friends. It can have a real snowball effect. However, you must maintain your level and never feel comfortable to maintain these high marks.

Get the Wise product

Being based in a diverse community, I offer hair products suitable for a range of hair types. To be honest, I don’t make much profit – I sell it for about more than I pay for it, but I prefer to buy it from me rather than from Amazon, because I can tell you how to use it and charge them when they come to the store.

It’s about signs

On the front of my store, it says that I am an Afro hair expert. These four letters have attracted so many customers. Do you advertise that you have bleached skin and patterns on a number of hair types? You should.

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